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Wegmans Organic Teas & BBQ Sauces

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Wegmans, a leading national grocery chain, wanted to develop a product line that would break out of their longstanding store brand design and move toward what is now known as their “Artisan Line”. Wegmans needed an approach that would tie in with their brand yet still be flexible. They also needed a unique look for current and future SKU’s within each line. After immersing the client in a workshop that exposed them to a variety of packaging, photography, illustration, colors and typography, we were able to provide them with a contemporary and fresh solution. For their Organic Teas, we created a holistic design that captured the essence of the new line, combining unifying graphics and background elements with customizable colors and typography for each flavor. Following the success of the tea packaging, we created packaging for Wegmans BBQ Sauces. Again we combined fixed type and a split label motif with different materials, colors and ingredient illustration to represent the region that inspired each sauce. This innovative approach to package design allows Wegmans the benefit of brand continuity combined with the added value of individual SKU customization. Wegmans Tea and BBQ Sauce have strong brand and shelf presence and stand out among national competitors.

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