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Takeform Architectural Signage

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Takeform, a growing architectural signage company, wanted to transform the architectural signage market with an innovative line that bridged the gap between high-priced custom sign systems and uninspiring off-the-shelf signage. Takeform needed to change the status quo of signage from afterthought to important design element. And they needed to create market presence among designers and architects as a company that could provide a highly desirable product and a better experience at an affordable price. Image: Takeform cover designs We worked with Takeform to brand their Fusion line by grouping their designs into collections, adding a level of sophistication and access to the product. As a resource for designers, we created a binder system of catalogs that conveys the high aesthetic and versatility of the Takeform product. Copy Example: Fusion, A finely tuned sensititivy to space. And those who move through it. We created a lexicon for the Takeform signage system and used catalog copy that gave designers and architects a way to express the connection between signage and design. We also created the tagline, “Connecting People, Places and Ideas,” allowing designers to gain the full vision for Takeform’s innovative system. We designed a trade ad to promote Takeform’s new signage approach and gave them the ability to apply our treatments to their other marketing tools, including their website and tradeshow environment.

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